Primo epitomizes the archetypal chair. Its design comprises of only the most basic elements —four legs, seat and backrest—. The strictly vertical orientation of its legs gives the chair a strong architectural presence. However, the formal strictness is disrupted by the curved backrest which seems to levitate on the ends of the chair’s hind legs.

Standing on its own, Primo is distinctively sculptural.

When multiplied, the chair conveys an unassuming rationality —making it ideal for a wide variety of uses in the home and contract markets (dining, working, auditorium seating, waiting, and the like). Primo’s basic model is made of solid beech. The black lacquered version brings out the chair’s strong and elegant silhouette. In gold, Primo celebrates itself as an ultimate icon.

For additional comfort and sophistication, the chair also comes in solid oak with an upholstered leather seat.

All models of PRIMO are stackable.

Matching the minimalist design of the chair is the four—legged Primo table in different finishes. Its square—sectioned legs, fixed to each corner of the tabletop, are detachable, allowing space—saving in ecological shipment.

*Available in the showroom 

(Min order 4 pcs, the listed price includes the shipping delivery fee)

Materials: Beech or oak of European origin and legal wood cutting.
Leather upholstery seat in oak wood version.

Dimension: Counter stool: 425 x 380 x h660/965 mm
Bar stool: 425 x 380 x h760/1065 mm

Design by KONSTANTIN GRCIC: 

Konstantin Grcic (born in 1965) was trained as a cabinet maker at The John Makepeace School for Craftsmen in Wood before studying Design at the Royal College of Art in London. Since setting up his own practice in 1991 he has developed furniture, products and lighting for leading design companies. Today, Konstantin Grcic Design is based in Berlin and is active in several fields ranging from industrial design projects, design editions, exhibition design and collaborations in architecture and fashion.

Among his producers are Artek, Authentics, Cassina, ClassiCon, Flos, Flötotto, Kettal, Laufen, Magis, Mattiazzi, Muji, Mutina, Nespresso, Plank, Serafino Zani and Vitra. From the fashion and lifestyle sector he has worked with Audi, Hugo Boss, Issey Miyake, Louis Vuitton, Prada, Rado and smart/Daimler amongst others.

Grcic has worked with various intuitional clients such as the Venice Architecture Biennial, the Musée des Art Décoratifs (Paris), the Istituto Svizzero (Rome), the Fonds national d’art contemporain (FNAC), the Serpentine Gallery (London), the St. Etienne Design Biennial, the Vitra Design Museum (Weil am Rhein) and the MUDAM (Luxemburg).

Many of his products have won international design awards, such as the Compasso d’Oro and the German Design Award in Gold. The world’s most important design museums (including MoMA, New York/Centre Pompidou, Paris/Die Neue Sammlung, Munich) have included his designs in their permanent collections.

In 2009, Grcic has been appointed as Honorary Royal Designer for Industry by the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA / UK). Since 2020, Grcic holds a professorship at the Hamburg University of Fine Arts (Hochschule für Bildende Künste) and has been appointed member of the Academy of Arts (Akademie der Künste), Berlin in 2021.